Moira Campbell

Principal Advisor

Moira Campbell is an experienced educational leader and Principal Advisor based in Greater Wellington. She supports new principals and leadership teams across Horowhenua, Manawatū and Whanganui to develop strong leadership practice, build coherent school systems and lead change that makes a measurable difference for ākonga and their communities. 

She is approved to deliver Ministry of Education PLD in: 

  • assessment. 

 Moira also supports schools with:

  • strategic leadership 

  • creating positive change 

  • developing culturally responsive practice 

  • building leadership capacity 

  • developing relationships between schools and their communities 

  • building evaluative capability in leaders 

  • working collaboratively and building relational trust. 

With more than 40 years in education, Moira brings a unique blend of classroom, leadership, and teacher education experience. Before joining Evaluation Associates | Te Huinga Kākākura Mātauranga, she was a principal for 16 years in Upper Hutt and Horowhenua and the lead principal for the Horowhenua Kāhui Ako and Manaiakalani Cluster. In these roles she guided eighteen schools to strengthen assessment systems, embed culturally responsive practice, and use data to drive equitable outcomes. Her collaborative leadership has helped establish regional and national networks of principals focused on professional learning and collective efficacy. 

Moira’s career also includes 15 years in teacher education at Victoria University College of Education, where she planned, developed and delivered programmes in professional studies, physical education, and assessment for learning. She has designed and facilitated PLD for leaders and teachers in areas such as the effective use of assessment tools (e-asTTle, PAT, PaCT, DIBELS and phonics assessments), moderation, and evidence-based school self-review. Her facilitation emphasises clarity of purpose, evaluative thinking and the science of learning as drivers of continuous improvement. 

Currently supporting 24 new principals, Moira provides one-to-one coaching and community of practice facilitation focused on strategic leadership, school-wide assessment systems, and culture building. Her leadership consultancy work includes helping schools review and refine their direction, align professional learning with strategic goals, and lead change with relational trust and clarity. 

Moira has contributed regionally and nationally to the growth of leadership networks, including the Wellington Kāhui Ako Leaders Network and the Aotearoa Kāhui Ako Collective, where she presented at the inaugural national gathering in 2024. She is a former secretary of the Wellington Regional Primary Principals’ Association and a long-serving leader of the Horowhenua Principals’ Association. 

Deeply committed to equity and partnership, Moira believes in working alongside iwi and communities to grow educational opportunities that lift people - big and small. 

Outside of work, Moira lives in an off-grid, solar-powered home in Waikanae with her husband Ian. A musician and performer, she has toured Aotearoa as part of the Legal Tender Band/Duo and hosts intimate concerts at their bespoke home venue. She also enjoys time with her mokopuna, creating mosaic artworks, keeping fit, and exploring Aotearoa in their motorhome.