Max is our Marketing specialist. He works from the Wellington office and has been with us since May 2016.
In this role, he is responsible for the development and execution of:
- Overall marketing strategy for Evaluation Associates
- Digital and social media marketing strategy
- Customer Relationship Management (CRM) strategy, process mapping and CRM platform management
- Event marketing and co-ordination
- Advertising strategy and brand promotion
Max works closely with individual facilitators and the leadership team to ensure that the company's marketing and branding objectives are being met. He is also a key member of the regional business development groups.
In his past roles, he has assisted in the launch of new products and services, provided strategic insights and executed elaborate marketing and communication plans. Max has also led teams for geographic expansion through lead generation and market development, managed CRM, as well as assisted in all pre-sales activities.
He has been part of many high performing cross functional and cross-cultural teams, delivering in strategic marketing, product management, business planning and corporate strategy. He has work experience across three continents and aspires to be a global marketing professional.
Max has a BBA from Canada and a Graduate diploma from Auckland University of Technology (AUT), specialising in Marketing.